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Far from setting down hard and fast rules for organizational innovativeness, the authors introduce the concept of situational innovativeness recognizing that depending on the strategic objectives, conditions, and business environment companies face, managers have to be able to react accordingly, i.e. to choose a relevant combination of innovative management role-composition. Using the anecdotal form, the authors demonstrate how examined managerial traits and characteristics contribute to success, but also how certain traits carried out to excess or in an inflexible manner can signal the beginning of potential failure.