株式会社極東書店トップ ＞ 商品一覧 ＞ The Tourist Image. Myths and Myth Making in Tourism.
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The tourism experience depends on culturally defined images and the tourist business relies on the creation of fantasy about places and people. This study applies an anthropological perspective to the study of tourism myths. Contributions from around the world examine tourist images as presented by travel brochures, holiday postcards, the heritage industry, museums and resorts. The contributors examine how tourism subtly alters and commodifies the cultures of both tourist hosts and guests.