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Name: Marketing Research: An Applied Orientation. 2nd ed.
Author: Malhotra, N. K.
ISBN: 978-0-13-242801-9

Marketing Research: An Applied Orientation. 2nd ed.

・ISBN 978-0-13-242801-9 paper

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・ISBN 978-0-13-125733-7 cloth

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著者・編者	Malhotra, N. K.,
出版社	(Prentice Hall, US)
出版年月	1996
ページ数	890 pp.
言語	ENG
ニュース番号	＜419-445 421-L024＞

解説

Presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the success of the first edition by being current, contemporary, illustrative and user-friendly.