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Marketing Channels. 5th ed.

Marketing Channels. 5th ed. マーケティング・チャネル　第５版

・ISBN 978-0-13-205865-0 cloth

絶版

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・ISBN 978-0-13-242793-7 paper

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著者・編者Stern, L. W. / A. I. El-Ansary et al.,
出版社(Prentice Hall, US)
出版年月1996
ページ数576 pp.
言語ENG
ニュース番号＜419-440 421-467＞

解説

The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service both for the end-users they serve and the organizations that comprise them.