商品詳細

This text is designed to supplement or stand alone for an organizational behaviour and/or international management course at the undergraduate level. Managerial insights are provided in three sections: text, readings (management), readings (literature). The works of literature introduce a new way of learning about global culture in a business setting. Culture is the buzzword in international management, but unfortunately academics are not trained in cultural aspects. The use of literature is the easiest way to overcome this deficiency, and has already been popularized by several academics.