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Cases in Contemporary Strategy Analysis.

Cases in Contemporary Strategy Analysis.

・ISBN 978-1-55786-929-6 paper

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著者・編者Neupert, K. E. / J. N. Fry,
出版社(Blackwell, UK)
出版年月1996
ページ数380 pp.
言語ENG
ニュース番号<419-412>

解説

Designed to accompany Robert Grant's "Contemporary Strategy Analysis", but suitable for use alone or with other texts, this is a comprehensive collection of cases that brings to life the important strategic decisions faced by managers in today's dynamic business environment. The casebook includes 23 cases selected from leading sources, including The University of Western Ontario, Harvard University and INSEAD. Each case was chosen specifically for its facilitation of analysis and discussion of business decisions using contemporary concepts of resources and capabilities. All the cases place students in the position of decision-maker, allowing them to work through each situation as a manager and to answer the question, "What should be done?" Because the cases present 17 different industries in 9 different countries for analysis, the collection illustrates the universality of decisions faced by managers around the world.