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Name: The Strategy Concept and Process : A Pragmatic Approach. 2nd ed.
Author: Hax, Arnoldo C. / Majluf. N. S.
ISBN: 978-0-13-458894-0

The Strategy Concept and Process : A Pragmatic Approach. 2nd ed.

・ISBN 978-0-13-458894-0 paper

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著者・編者	Hax, Arnoldo C. / Majluf. N. S.,
出版社	(Prentice Hall, US)
出版年月	1996
ページ数	xvi, 440 pp.
言語	ENG
ニュース番号	＜419-410＞

解説

This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.