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Name: Product Development. Meeting the Challenge of the Design-Marketing Interface.
Author: Bruce, M. / W. G. Biemans (eds.)
ISBN: 978-0-471-95353-1

Product Development. Meeting the Challenge of the Design-Marketing Interface.

・ISBN 978-0-471-95353-1 hard

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著者・編者	Bruce, M. / W. G. Biemans (eds.),
出版社	(Wiley, US)
出版年月	1995
ページ数	345 pp.
言語	ENG
ニュース番号	＜419-387 000-15394＞

解説

Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.