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Name: Management: Building Competitive Advantage. 3rd ed.
Author: Bateman, T. S. / S. A. Snell
ISBN: 978-0-256-14053-8

Management: Building Competitive Advantage. 3rd ed.

・ISBN 978-0-256-14053-8 hard

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著者・編者	Bateman, T. S. / S. A. Snell,
出版社	(Irwin, US)
出版年月	1996
ページ数	588 pp.
言語	ENG
ニュース番号	＜418-511＞

解説

The third edition of Management: Building Competitive Advantage is the product of information gleaned from 25 full book reviews and a market survey of over 1,000 management professors. It takes a traditional approach but is organized around four modern themes: Cost, Quality, Speed, and Innovation. The third edition also features a wide variety of cases and experiential exercises.