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This volume is part of the "Effective Management" series which is a series of management training texts allying student-centred learning to core business knowledge. Each text should be a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business, the books take a highly developed activity-based approach to learning and link key generic management skills to underpinning knowledge and concepts. This text shows how the entrepreneurial spirit of the small firm must pervade the whole shifting culture of the larger organization.