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Name: All Consumers Are Not Created Equal. The Diffenrential Marketing Strategy for Brand Loyalty and Profits.
Author: Hallberg, G.
ISBN: 978-0-471-12004-9

All Consumers Are Not Created Equal. The Diffenrential Marketing Strategy for Brand Loyalty and Profits. 差別的マーケティング戦略

・ISBN 978-0-471-12004-9 cloth

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著者・編者	Hallberg, G.,
出版社	(Wiley, US)
出版年月	1995
ページ数	320 pp.
言語	ENG
ニュース番号	＜417-357＞

解説

A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.