株式会社極東書店トップ商品一覧Marketing. Contemporary Concepts and Practices. 6th ed.

商品詳細

Marketing. Contemporary Concepts and Practices. 6th ed.

Marketing. Contemporary Concepts and Practices. 6th ed.

・ISBN 978-0-205-15602-3 cloth

絶版

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著者・編者Schoell, W. F. / J. P. Guiltinan,
出版社(Prentice Hall, US)
出版年月1995
ページ数784 pp.
言語ENG
ニュース番号<416-545>

解説

The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.