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Retailing Triumphs and Blunders. Victims of Competition in the New Age of Marketing Management. 今日の急激な変化の時代における小売業者の盛衰
・ISBN 978-0-89930-869-2 cloth GB£ 75.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 979-82-16-00816-3
| 著者・編者 | Michman, R. D. / A. J. Greco, |
|---|---|
| 出版社 | (Quorum, US) |
| 出版年月 | 1995 |
| ページ数 | 264 pp. |
| 言語 | ENG |
| ニュース番号 | ＜416-543 418-573＞ |
解説
In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.