株式会社極東書店トップ ＞ 商品一覧 ＞ Managing Radical Change. Beyond Survival in the New Business Age.
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解説
The author of this study outlines his Business Change Cycle approach, explaining how managers can learn to harness the benefits of change and transform them into a source of significant business opportunity. Used by companies such as Motorola, Porsche and Johnson & Johnson, this powerful approach steers clear of short term approaches and concentrates on creating enterprises that actually thrive on uncertainty. Through this perspective, managers will be able to recognize five distinct types of change, see how each one impacts upon their organization's performance and learn how to successfully manage in the midst of each environment.