株式会社極東書店トップ商品一覧The Culture Business. Management Strategies for the Arts-related Business.

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The Culture Business. Management Strategies for the Arts-related Business.

The Culture Business. Management Strategies for the Arts-related Business.

・ISBN 978-0-415-12234-4 1996 hard

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・ISBN 978-0-415-12235-1 1995 paper

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著者・編者Bjorkegren, D.,
出版社(Routledge, UK)
ページ数224 pp.
言語ENG
ニュース番号<416-513>

解説

This text discusses the activities of art-producing organizations from a managerial point of view, emphasizing the economic importance of the production of popular culture. The author's empirical research into this field has important implications for organizational theory and risk management, and allows the reader to gain insights into management from a different perspective. Areas covered include the film industry in Hollywood, publishing, the rock-and-roll business and the management of art-related businesses. This work is intended to be of specific relevance to MBA students on courses in arts management as well as undergraduates in film studies, media studies and communications studies.