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Name: Contemporary Television. Eastern Perspectives.
Author: French, D. / M. Richards (eds.)
ISBN: 978-0-8039-9282-5

Contemporary Television. Eastern Perspectives. 現代のテレビ放送－東洋の視点

・ISBN 978-0-8039-9282-5 hard

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・ISBN 978-0-8039-9283-2 paper

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著者・編者	French, D. / M. Richards (eds.),
シリーズ	Communication and Human Values Series
出版社	(Sage, II)
出版年月	1996
ページ数	371 pp.
言語	ENG
ニュース番号	＜416-1380＞

解説

The new tensions between commercial realities and cultural subordination which have emerged in Asian societies as a consequence of the spread of television are explored in this book. Focusing on global media and media education, issues discussed include the rapid spread of global television in light of dramatic developments in technology; the expanding Asian audiences and their demand for a wider choice; and the importance accorded to Asian markets by broadcasting and advertising companies.