株式会社極東書店トップ＞商品一覧＞ Understanding Business. 4th ed.

商品詳細

Name: Understanding Business. 4th ed.
Author: Nickels, W. G. / J. M. McHugh et al.
ISBN: 978-0-256-14054-5

Understanding Business. 4th ed.

・ISBN 978-0-256-14054-5 hard

お気に入り ★★★

お問い合わせ

著者・編者	Nickels, W. G. / J. M. McHugh et al.,
出版社	(Irwin, US)
出版年月	1996
言語	ENG
ニュース番号	＜416-528 421-436＞

解説

Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics, while practice cases allow students to practice managerial decision making. Career portfolios profile the career development of a recent college graduate, and include specific job descriptions, requirements, earnings potential and growth potential. Global and ethical issues are integrated throughout the text.