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商品詳細
Contemporary Challenges: American Business in a Global Economy. The Joseph I. Lubin Memorial Lectures, 1992-1994. グローバル経済におけるアメリカ企業
・ISBN 978-0-8147-1868-1 hard US$ 25.00
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| 著者・編者 | Diamond, D. E. (ed.), |
|---|---|
| シリーズ | The Joseph I. Lubin Memorial Lectures 7 |
| 出版社 | (New York U. Pr., US) |
| 出版年月 | 1995 |
| ページ数 | 136 pp. |
| 言語 | ENG |
| ニュース番号 | ＜416-210 000-12151＞ |
解説
In this volume, three respected business leaders examine fundamental issues involving American business and the economy. Michael J. Solomon, President, Warner Brothers International Television Distribution, addresses international telecommunications, describing its growth and significance and highlighting the changes to come with new technologies such as HDTV and laser disk technology. Edward E. Barr, President and Chief Executive Officer, Sun Chemical Corporation and DIC Americas, Inc., outlines an industrial strategy to help maintain America's competitive economic position and an education strategy that reworks a major precept?the priority and purpose of educating our youth. Finally, Shelley Schwab, President, MCA TV Universal Studios, examines television in the nineties and the ramifications of new approaches to the medium, including interactive programming, video on demand, and virtual reality. The Joseph I. Lubin Memorial Lectures were established through the generosity of the late Joseph I. Lubin, a distinguished business, philanthropic, and civic leader. The lectures are presented by the Leonard N. Stern School of Business at New York University.