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Name: Cases in Direct Marketing.
Author: Brown, H. E. / P. M. Saunders et al.
ISBN: 978-0-8442-3321-5

Cases in Direct Marketing.

・ISBN 978-0-8442-3321-5 paper

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著者・編者	Brown, H. E. / P. M. Saunders et al.,
出版社	(NTC Business Books, US)
出版年月	1996
ページ数	160 pp.
言語	ENG
ニュース番号	＜415-407＞

解説

Cases in Direct Marketing is a treasure house of actual company experiences. This wide-ranging collection of 23 cases will expand your understanding of direct marketing's capacity to revolutionize every phase of business, from product development to making sales. Every case takes you beyond the basics and tests your problem-solving skills.