株式会社極東書店トップ商品一覧Making Strategy Happen. Transforming Plans into Reality. 2nd ed.

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Making Strategy Happen. Transforming Plans into Reality. 2nd ed.

Making Strategy Happen. Transforming Plans into Reality. 2nd ed.

・ISBN 978-1-55786-721-6 paper US$ 39.95

¥9,359.- (税込) (※)価格はご注文時の参考価格となります。
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お気に入り
著者・編者Judson, A. S.,
出版社(Blackwell, UK)
出版年月1996
ページ数292 pp.
言語ENG
ニュース番号<415-382>

解説

Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization.

The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.