商品詳細

Offering a comprehensive introduction to media text analysis, this book covers a wide range of modern mass media, including television and radio, cinema, advertising, some forms of photography, popular fiction, women's magazines and other print media. Key concepts and methods of text analysis are explained and applied across this range of different media. The book summarizes previous work in these areas, but also offers new perspectives in the field of text analysis. It includes a detailed discussion of accessible examples.