株式会社極東書店トップ ＞ 商品一覧 ＞ International Market Research. A Financial Perspective.
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解説
This study takes an integrated and innovative approach to the improvement of the financial performance of companies. It covers: investment decisions in new product development; financial appraisal of new projects; and project planning and management and financial control. There is a strong orientation towards international business, including risk management, market appraisal and planning.