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Name: Marketing for Tourism. 3rd ed.
Author: Holloway, J. C. / C. Robinson
ISBN: 978-0-582-27748-9

Marketing for Tourism. 3rd ed.

・ISBN 978-0-582-27748-9 paper

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著者・編者	Holloway, J. C. / C. Robinson,
出版社	(Longman, UK)
出版年月	1995
ページ数	320 pp.
言語	ENG
ニュース番号	＜414-L074＞

解説

An introduction to the general theory of marketing and its applications in the various sectors of the travel and tourism industry. Each chapter provides a theoretical framework with examples taken from current practice and includes chapter objectives and assignments. All aspects of the marketing mix in relation to the tourism industry are covered including planning, research, communication, advertising, distribution and public relations.