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Integrating Corporate Communications. The Cost-Effective Use of Message and Medium.
・ISBN 978-0-89930-895-1 cloth GB£ 75.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 979-82-16-18719-6
| 著者・編者 | Horton, J. L., |
|---|---|
| 出版社 | (Quorum, US) |
| 出版年月 | 1995 |
| ページ数 | 344 pp. |
| 言語 | ENG |
| ニュース番号 | ＜414-L066＞ |
解説
Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. In 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication and strategy and reputation; corporate communication and the individual; corporate communication and messages; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for senior managers, strategists, and other communications specialists.