商品詳細

This book contains all global information necessary to conduct an export business worldwide. Instead of focusing on a specific segment in the field, Sam Yamamoto explains all areas of exporting, giving in-depth details of marketing, procedures, logistics, mechanisms of merchandising and physical distribution activities. The introduction for each Part of Global Exporting From the U.S.A. contains a brief, concise summary, while throughout the book, cost saving ideas of each area of the business cycle are presented. Sam Yamamoto's extensive experience both working in and studying the export and import business allow him to present a comprehensive and concise look at international trade that will serve as beneficial knowledge to practitioners, professors, and students.