株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing in Management. Basic Principles.
商品詳細
解説
The text provides an understanding of the basic principles of marketing management and takes an integrated look at the marketing function, placing it in a general management context. It is presented in a user-friendly manner and is designed to operate as a workbook rather than a textbook. Marketing in Management provides a complementary text to John Frain's Introduction to Marketing, and is essential to the LCCIEB syllabus.