株式会社極東書店トップ ＞ 商品一覧 ＞ Successful Marketing Strategies for Nonprofit Organizations.
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What does marketing mean to nonprofit managers and how does it fit into their organizational structures? This handbook explains how marketing can be used to enhance fund-raising, promote new services offered, and increase the nonprofit's visibility in the community. It provides a background of basic marketing concepts, and then demonstrates how to apply them to situations facing nonprofits of all shapes and sizes - how to develop and implement a cohesive, comprehensive marketing plan.