株式会社極東書店トップ商品一覧Understanding Services Management.

商品詳細

Understanding Services Management.

Understanding Services Management.

・ISBN 978-0-471-96066-9 paper

絶版

お気に入り
著者・編者Glynn, W. J. / J. G. Barnes (eds.),
出版社(Wiley, US)
出版年月1995
ページ数484 pp.
言語ENG
ニュース番号<414-387>

解説

The diverse and complex challenges presented in the management of service-dominated enterprises are increasingly being met by interdisciplinary approaches involving marketing, organizational behaviour, operations and human resource management. This study provides students, researchers and businesses with a state-of-the-art services management book, presenting the most recent advances in service management thought and practice.