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European Casebook on Business Alliances.

European Casebook on Business Alliances. 企業提携に関する欧州の事例

・ISBN 978-0-13-338039-2 paper

お気に入り
著者・編者Greenwood, J. (ed.),
出版社(Prentice Hall, UK)
出版年月1995
ページ数299 pp.
言語ENG
ニュース番号<414-385 420-513>

解説

Provides comprehensive, up-to-date material at a time of considerable development of EU level business alliances. The cases in this book are drawn from a variety of sectors and levels of business, where alliances are directed at achieving corporate political ends, such as the regulation and promotion of industrial policy. These case studies challenge some of the orthodoxies that have begun to emerge on the subject. The casebook is complementary to the "European Casebook on Cooperative Strategies" by Johan Roos.