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Political Campaign Communication. Principles and Practices. 3rd ed. 米国の選挙におけるコミュニケーション
・ISBN 978-0-275-94883-2 cloth JPY 10070
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・ISBN 978-0-275-94884-9 paper JPY 3400
￥3,740.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Trent, J. S. / R. V. Friedenberg, |
|---|---|
| シリーズ | Praeger Series in Political Communication |
| 出版社 | (Praeger, US) |
| 出版年月 | 1995 |
| ページ数 | 336 pp. |
| 言語 | ENG |
| ニュース番号 | ＜414-1070＞ |
解説
This Third Edition of the classic text uses principles and practices of speech communication to examine election campaigns. It has been widely used as the only truly comprehensive textbook written from a campaign perspective, and this edition provides historical material as well as covers the most current campaign practices. The new edition is distinguished by fresh examples and information from the 1992 and 1996 presidential campaigns and the 1994 congressional campaigns, including up-to-date analysis and discussion of: communicative styles and strategies; categories of advertising, advertising campaigns, mass media consumption, and research; political debates and public speaking practices; rhetorical strategies of announcements, addresses, news conferences, and other responses; the effects and influence of political consultants.
Practitioners and students alike will clearly understand the strategic and tactical communication choices candidates and their campaign managers must make in this increasingly important area of American life. This is the ideal text for courses in political campaign communication, campaigns, persuasion, and mass communication.