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Name: International Retailing. Trends and Strategies.
Author: McGoldrick, P. J. / G. Davies (eds.)
ISBN: 978-0-273-61183-7

International Retailing. Trends and Strategies. 国際的小売－傾向と戦略

・ISBN 978-0-273-61183-7 paper

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著者・編者	McGoldrick, P. J. / G. Davies (eds.),
出版社	(Pitman, UK)
出版年月	1995
ページ数	254 pp.
言語	ENG
ニュース番号	＜413-568＞

解説

International Retailing, the first book to address seriously the recent trends in retailer internationalism, provides a truly international review of the driving forces behind internationalism. Particular attention is paid to the European market.