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Name: Marketing. A Resource Book.
Author: Hutchings, A.
ISBN: 978-0-273-60735-9

Marketing. A Resource Book.

・ISBN 978-0-273-60735-9 paper

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著者・編者	Hutchings, A.,
出版社	(Pitman, UK)
出版年月	1995
ページ数	256 pp.
言語	ENG
ニュース番号	＜413-567＞

解説

This text provides a wide range of thought provoking and flexible material ideal for use in group work, seminars, exam preparation and as a study aid for any marketing student. It includes extracts from the press and from journals and aims to present a European and international perspective.