株式会社極東書店トップ＞商品一覧＞ Strategic Management and Business Policy. 5th ed.

商品詳細

Name: Strategic Management and Business Policy. 5th ed.
Author: Wheelen, T. L. / J. D. Hunger
ISBN: 978-0-201-56388-7

Strategic Management and Business Policy. 5th ed.

・ISBN 978-0-201-56388-7 cloth

絶版

お気に入り ★★★

お問い合わせ

・ISBN 978-0-201-84555-6 paper

絶版

お気に入り ★★★

お問い合わせ

著者・編者	Wheelen, T. L. / J. D. Hunger,
出版社	(Addison-Wesley, US)
出版年月	1995
ページ数	1184 pp.
言語	ENG
ニュース番号	＜413-548＞

解説

This edition presents recent research and literature in the fast-developing field of strategic management to explain both the strategic decision-making process and its importance to the growth and survival of organizations. Concepts are applied to all types of organizations including large corporations, small entrepreneurial ventures, not-for-profit organizations and global multinationals. Over half of the 41 case studies presented are new to this edition.