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Name: The Internet Strategy Handbook: Lessons from the New Frontier of Business.
Author: Cronin, M. J. (ed.)
ISBN: 978-0-87584-631-6

The Internet Strategy Handbook: Lessons from the New Frontier of Business. インターネット戦略ハンドブック

・ISBN 978-0-87584-631-6 cloth

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・ISBN 978-0-87584-720-7 paper

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著者・編者	Cronin, M. J. (ed.),
出版社	(Harvard Business School, US)
出版年月	1995
ページ数	296 pp.
言語	ENG
ニュース番号	＜413-517 420-487＞

解説

From the author of "Doing Business on the Internet", this text examines the impact of the Internet and the World Wide Web on business strategy and core applications within companies and demonstrates how companies can gain a competitive advantage from their Internet connections. The author presents the Internet experiences of six Fortune 500 companies through real-world examples of Digital, Dow Jones Information Systems, Genentech, Lockheed, Millipore Corporation and Schlumberger.