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New Dimensions in Marketing/Quality-of-Life Research. マーケティング・生活の質研究の新次元
・ISBN 978-0-89930-886-9 cloth GB£ 75.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 979-82-16-97946-3
| 著者・編者 | Sirgy, M. J. / A. C. Samli (eds.), |
|---|---|
| 出版社 | (Quorum, US) |
| 出版年月 | 1995 |
| ページ数 | 400 pp. |
| 言語 | ENG |
| ニュース番号 | ＜411-539＞ |
解説
A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners.