商品詳細

The success or failure of a business depends on the extent to which it responds effectively to the changing environment in which it operates. Understanding the dynamics of this environment, whether in an economic, political, sociological or technological context is an important part of developing a sound business strategy and this text offers a thorough grounding in the issues involved. Topics include: business strategy; modelling the business environment; economic policy and business; international environment; strategic planning. This book is designed for all students starting a business degree or management qualification.