商品詳細

Using examples from financial institutions, this book shows how companies can use management information to identify a core of profitable customers and services, and refocus their activities and resources on those areas. The author has wide experience of consulting and developing successful systems for major organisations including the TSB. His down-to-earth, practical approach makes this an invaluable guide to a highly topical area of corporate planning and development. This book should be of interest to directors/senior executives in marketing, sales, strategy and planning, management accountants and consultants within the banking and financial services sector and beyond.