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European Casebook on Cooperative Strategies.

European Casebook on Cooperative Strategies.

・ISBN 978-0-13-097155-5 paper

絶版

お気に入り
著者・編者Roos, J. (ed.),
出版社(Prentice Hall, UK)
出版年月1994
ページ数349 pp.
言語ENG
ニュース番号<411-450>

解説

Co-operative strategies are looked at from a strategic management perspective, illustrating important managerial challenges, formulation and implementation of strategy, strategy content and process issues, cross-cultural management leadership, EC and global-local regional challenges. This casebook illustrates the three underlying perspectives of the firm which create competitive advantages - the environmentally based, the resource based and the competence based.