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Name: International Business and Europe in Transition.
Author: Burton, F. / M. Yamin et al. (eds.)
ISBN: 978-0-333-64196-5

International Business and Europe in Transition. 国際経営と移行期の欧州

・ISBN 978-0-333-64196-5 hard

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著者・編者	Burton, F. / M. Yamin et al. (eds.),
シリーズ	The Academy of International Business
出版社	(Macmillan, UK)
出版年月	1996
ページ数	266 pp.
言語	ENG
ニュース番号	＜411-431 427-404＞

解説

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?