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Managing Quality Cultural Tourism.
・ISBN 978-0-415-09985-1 1995 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-415-64237-8 2012 paper GB£ 57.99
￥18,371.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-42423-0
| 著者・編者 | Boniface, Priscilla, |
|---|---|
| シリーズ | Heritage: Care-Preservation-Management |
| 出版社 | (Routledge, UK) |
| ページ数 | 140 pp. |
| 言語 | ENG |
| ニュース番号 | ＜411-417＞ |
解説
Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned.
This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site.
Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries.