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Essentials of Mass Communication Theory. マス・コミュニケーション理論要説
・ISBN 978-0-8039-7356-5 hard
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・ISBN 978-0-8039-7357-2 paper GB£ 93.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4833-4542-0
| 著者・編者 | Berger, A. A., |
|---|---|
| 出版社 | (Sage, US) |
| 出版年月 | 1995 |
| ページ数 | 215 pp. |
| 言語 | ENG |
| ニュース番号 | ＜411-1301 415-1259＞ |
解説
"Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies."
--Choice
Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students'' lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory.