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Name: From Soapbox to Soundbite. Party Political Campaigning in Britain since 1945.
Author: Rosenbaum, M.
ISBN: 978-0-333-61944-5

From Soapbox to Soundbite. Party Political Campaigning in Britain since 1945. 戦後英国の政治キャンペーンの発展

・ISBN 978-0-333-61944-5 hard

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・ISBN 978-0-333-61945-2 paper

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著者・編者	Rosenbaum, M.,
出版社	(Macmillan, UK)
出版年月	1997
ページ数	315 pp.
言語	ENG
ニュース番号	＜411-1087＞

解説

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.