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Media Effects on Voters. A Panel Study of the 1992 Presidential Election. 有権者へのマスメディアの影響
・ISBN 978-0-8191-9942-3 cloth US$ 100.00
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| 著者・編者 | Cavanaugh, J. W., |
|---|---|
| 出版社 | (U. Pr. of America, US) |
| 出版年月 | 1995 |
| ページ数 | 194 pp. |
| 言語 | ENG |
| ニュース番号 | ＜410-983 411-1053＞ |
解説
How do today's voters react to the phenomenon of 'attack journalism' in this age of televised presidential campaigns? This book presents an intensive analysis of mass media effects on a panel of eighteen voters from Columbia, South Carolina during the 1992 presidential elections. Beginning with individual interviews in July of 1992 and continuing through November, Cavanaugh's study provides a long-term look at voters in the decision-making process as well as insight into how various news items affect their voting choices.