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Name: Marketing. 2nd ed.
Author: Keegan, W. J. / S. E. Moriarty et al.
ISBN: 978-0-13-016387-5

Marketing. 2nd ed.

・ISBN 978-0-13-016387-5 cloth

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著者・編者	Keegan, W. J. / S. E. Moriarty et al.,
出版社	(Prentice Hall, US)
出版年月	1995
ページ数	704 pp.
言語	ENG
ニュース番号	＜410-516＞

解説

Substantial revision, now 18% shorter. This text has a strategic orientation, thorough coverage of marketing planning including Millennium marketing plan), fully integrates international (no separate chapter), three comprehensive end-of-text cases, along with a contemporary design including info graphics and embedded boxes entitled "Risk and Gambles", "Behind the Scenes" and "Open to Debate".