株式会社極東書店トップ ＞ 商品一覧 ＞ Making Pricing Decisions. A Study of Managerial Practice.
商品詳細
解説
This book explores the relationship between the market environment and the pricing process. The primary price-related issues are all explored in the context of a basic framework. This book should be of interest to academics and advanced students in marketing, management science, business policy, economics and finance; practising managers with a responsibility for pricing.