商品詳細

This text bridges the gap between industrial economics and business strategy texts and will therefore appeal to the rapidly growing number of applied, business-oriented industrial/managerial economics courses. It is largely non-technical with examples from business around the world. Each topic is illustrated by case studies. This text addresses the shift in focus from the aggregate level of the industry or economy to the level of the individual firm. This book should be of interest to students of business studies, management economics.