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The Marketing of Tourism Products: Concepts, Issues and Cases.
・ISBN 978-1-86152-302-0 paper GB£ 79.99
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| 著者・編者 | Seaton, A. V. / M. M. Bennett, |
|---|---|
| 出版社 | (International Thomson Business Pr., UK) |
| 出版年月 | 1996 |
| ページ数 | 540 pp. |
| 言語 | ENG |
| ニュース番号 | ＜409-568＞ |
解説
This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.