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Globalization Strategy in the Hotel Industry.

Globalization Strategy in the Hotel Industry. ホテル業におけるグローバル化戦略

・ISBN 978-0-415-10322-0 hard

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・ISBN 978-0-415-10323-7 paper

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著者・編者Go, F. M. / R. Pine,
出版社(Routledge, UK)
出版年月1995
ページ数352 pp.
言語ENG
ニュース番号<408-423>

解説

The international hotel industry is big business. This text examines the way companies such as Marriott, Hilton, Forte, Shangri-La and New World/Ramada have developed and implemented their international strategies to expand in an increasingly competitive environment. The authors look at key issues such as: human resources, organizational change, co-operation and new technology. They also offer a summary of the current climate of the hotel industry in three key areas: America, Europe and Hong Kong. Using case studies, interviews with key managers and chairmen, extracts from journals and a wide variety of statistical sources this book should be a useful reference source.