株式会社極東書店トップ商品一覧The New Competitor Intelligence. The Complete Resource for Finding, Analyzing and Using Information about Your Competitors..

商品詳細

The New Competitor Intelligence. The Complete Resource for Finding, Analyzing and Using Information about Your Competitors..

The New Competitor Intelligence. The Complete Resource for Finding, Analyzing and Using Information about Your Competitors..

・ISBN 978-0-471-58508-4 cloth

お気に入り

・ISBN 978-0-471-58509-1 paper

お気に入り
著者・編者Fuld, Leonard M.,
シリーズNew Directions in Business Series
出版社(Wiley, US)
出版年月1994
ページ数482 pp.
言語ENG
ニュース番号<406-398>

解説

How to find and use the up-to-the-minute intelligence you need to win your fight for market share and glory! How do I analyze a private company's true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers' long-term strategies? What new technologies or products does the competition have on its drawing boards? The New Competitor Intelligence shows where you can get the answers to these and most other questions you have about what the competition is up to. Learn, through easy-to-use techniques, how to analyze competitor information from the many print, database, and CD-ROM sources described in this book.