商品詳細

Appropriate for one-semester courses in undergraduate-MBA level Principles of Microeconomics.

This text is an uncluttered approach to economics with a strong emphasis on simple, social science methodology. All examples and analyses flow from a few basic assumptions, such as diminishing marginal values, the law of diminishing marginal product and comparative advantage. Many nontraditional examples are used such as adoption markets, political markets and changes in smoking habits.